BCMS

BCMS are sellers of large privatley-owned companies. They needed a way to push sales within their Major Transactions division. I created a campaign that spoke to the heart of business owners in an emotive and trusting way. These mailers were a huge success and BCMS enjoyed a 31% higher selling rate than the previous year. There were four more ‘art themed’ mailers produced that were distributed over the year.

Role: Creative Director at The Designlab
Disciplines: Brand voice & messaging, Print design