Filofax

A project from concept to production giving this iconic brand a playful and modern twist. The campaign was rolled across printed, digital and in-store graphics. Filofax have started to change consumer perceptions and are now enjoying a revival as a ‘must have’ fashion accessory leading to collaborations with top designers such as Alice Temperley.

Role: Senior Designer at The Designlab
Disciplines: Campaign concept, Print design, Art direction, Artworking