Starfish CX

Starfish CX is a customer experience design agency. Inspired by the story of the little boy on the beach tossing starfish into the sea... A man says, “there are thousands of starfish on this beach. You can’t save them all.” “No,” says the boy, “but I can help this one.” Great customer experience doesn’t have to be complicated – there is a power in small things done greatly. A punchy identity was produced to compliment the owners drive and passion, with a nod to her Mexican heritage showing vibrant colours againt a black backdrop.

Disciplines: Brand definition, visual identity, web design, animation, marketing toolkit