APG

APG (Australia Post Global), are an ecommerce solutions company, driven by cutting edge-technology and global logistics expertise. My team were tasked to create a new website with dual a purpose: have an innovative parcel tracking system for public customers, and a selling tool to promote their company to potential etailers. The line ‘Whatever your customers passion, we deliver’ was created along with a clever ad campaign which underpinned their company ethos and offering.

Role: Creative Director at The Designlab
Disciplines: Brand voice & messaging, UI design, UX design, Print design