The Agency Collective

The Agency Collective is a peer support community for design and web agency owners. I worked with them to create a suit of marketing material to promote their expertise in agency growth. A balloon concept was developed – a strong metaphor for growth: too much air and it bursts, too little air and it falls to the floor. Two more ideas were developed in subsequent years.

Role: Creative Director at The Designlab
Disciplines: Brand voice & messaging, Print design, UI design